Titled “What is Peppa,” the video is centered around Li Yubao, an old man who lives alone in a remote rural area, and his hilarious yet touching journey of finding out what is “Peppa,” which his three-year grandson living in a city wants the most as a gift for Chinese New Year.

In the beginning, Li is seen phoning his three-year grandson and asking him what he wants for Chinese New Year.

“What is Peppa (pronounced peiqi in Chinese)?” the puzzled grandpa asked, having no clue of what his grandson was referring to. Unable to get a clear answer from his grandson, since the line was cut off due to a bad signal, Li began his hilarious journey in search of an answer.

He first looked up the term in a dictionary, but he found nothing. He then raised the question to the whole village via an old loudspeaker that was commonly used to disseminate information in rural areas during the collective economy era in the 1960s and 1970s.

The old man Li then encountered several “peiqi” along his journey as he came across people of various backgrounds.

Later at a dining table, a friend suggested he meet someone who would likely know the answer, a woman who used to work as a nanny in Beijing, the capital city of the country.

“It’s a pig, the red one,” the women answered briefly. Li was more confused, and he even thought about painting one of the pigs in his sty with red paint. The next day, he finally learned that Peiqi is the Chinese translation 

for the cartoon characters Peppa Pig.

“What does it look like?” Li asked curiously.

“Something like this,” the woman said while pointing to a blower she was using for cooking.

Having finally figured out the answer, Li began to make a “peiqi” for his grandson.

Upon meeting his grandson and daughter-in-law, Li was busying taking out various local specialties from his luggage. Finally, he presented his gift to his grandson wrapped in a piece of red cloth, in which there was a red-

painted blower vividly shaped just like Peppa Pig.

Some netizens called the video best commercial ever, and said it touches the bottom of their heart. “The video is both hilarious and touching, and makes me want to go home right now,” one Sina Weibo user commented.

Media commented that it reflected the subtle yet deep feelings of Chinese people and reminded us that things we take for granted may be unfamiliar for those we love, encouraging people working faraway to come back 

home often and accompany family members to spend a happy and warm Spring Festival holiday.

This gonna be the best film of the year in China. It's a commercial indeed. However, it is a damn tear-jerker which has touched the softest part of most Chinese people's hearts. You'll see a real China, partly Modern, partly 

ancient, partly western, partly forgotten.

Industrialization and economic success has brought us a better life of living, materially, but most families have been or are going to be separated, the educated young leaving for opportunities and temptations in cities, 

while the old still remaining or otherwise left in the countryside facing loneliness day after day. 

The Chinese New year, probably being the only fraction of homesickness, has always been connecting people with their roots where they were born. For many of the old remaining in the countryside, this tradition may be 

the only thing that can bring their kids back home, at any rate for a short period.

Being a humble nation, our parents rarely hug us after growth, nor do they say I love you. They rarely request for help, insisting they can take good care of themselves, and that we only need to care about our job to 

fight for a better future. Though they are the ones missing their kids night after night throughout years.

So that's why the old man in the movie is asking everyone and reaching out for all resources to figure out what is Peppa, the unknown thing his grandson wants. He wants his kids to feel happy and accommodated, so that they might stay for one or two more days during the holiday. 

The movie has an happy ending as people always cherish to believe. However, it is an urging problem for China to handle,  of caring the increasing aging population and healing the gap between the city and the countryside.